A FULLY DIGITAL CO-CREATION PROCESS
For innovation to happen you need to bring people with different experiences, skills and perspectives together. That’s why co-creation is the foundation of how we work. As digitalization evangelists we came to the conclusion that, in order to be true to our word, we needed to redefine what co-creation is. So we designed a fully digital co-creation process.
We have designed our process to be digital by default, meaning that the whole process is fully digital end-to-end. There is no need analog artefacts or in-person meetings or workshops. Whatever is created is born digital and stays digital throughout the process, and parts of the workflow is automated. This doesn't mean we can't use analog artefacts such as posits or drawings, or have in-person meetings and workshops if we find it more valuable. But a workshop doesn’t becomes an island of work where the information carried by analog artefacts, be it post-its or ideas sketches on a whiteboard, won't disappear after the workshop. With a collaborative space in the cloud, we never stop creating together. We can co-create in a seamless way, in realtime, from beginning to end. Through the collaborative space we can connect a broader network of participants - ultimately transforming the way knowledge is turned into action.
MODELS & TEMPLATES
Our innovation methodology is based on service dominant logic, design thinking, and business and service design methodology. It includes a large library of models and templates which are digital are directly available in our collaborative spaces.
We prototype in realtime and test on the fly in workshops. Depending on what we want to learn, we use different types of prototypes. When exploring scenarios and workflows, we use low fidelity prototypes. For deeper interactions, we can use “mock-pixel perfect” to inspire ideation. And if we need to nail a very specific interaction we go for ultra-precise interactions. But the prototypes are always digital.