For innovation to happen you need to bring people with different experiences, skills and perspectives together. That’s why co-creation is the foundation of how we work. As digitalization evangelists we came to the conclusion that, in order to be true to our word, we needed to redefine what co-creation is. So we designed a fully digital co-creation process. 

Digital workflow

We have designed our process to be digital first, so that a workshop doesn’t becomes an island of work, where a document is sent out to the participants afterwards and then nothing happens. With a collaborative space in the cloud, we never stop creating together. We can co-create in a seamless way, from beginning to end. Through the collaborative space we can connect a broader network of participants - ultimately transforming the way knowledge is turned into action.


Our innovation methodology is based on service dominant logic, design thinking, and business and service design methodology. It includes a large library of models and templates which are digital are directly available in our collaborative spaces

Live prototyping

We prototype in realtime and test on the fly in workshops. Depending on what we want to learn, we use different types of prototypes. When exploring scenarios and workflows, we use low fidelity prototypes. For deeper interactions, we can use “mock-pixel perfect” to inspire ideation. And if we need to nail a very specific interaction we go for ultra-precise interactions. But the prototypes are always digital.